Working with Trident Building Consultancy’s Leeds based marketing team, CreateMB was approached to give their branding a refresh and in the process re-design and build their website.
Trident Building Consultancy are employee owned and are proud to be an equal opportunities employer. So, it was important that their brand not only reflect this, but also appear modern and accessible for all viewers.
With that in mind, we set about improving the brand and making changes that made all text legible and accessible to screen readers, whilst retaining vibrant splashes of colour to make their content eye-catching and engaging.
In line with their modern approach to business, we employed cutting-edge techniques to help build their site. Using our very own Motigraft platform, they have created their own professional quality videos (from templates produced by CreateMB), which have then populated interactive videos (see below).
Interactive videos help to increase engagement with viewers, as they are not only attracted by the video content but can also hover and click on various elements within the videos themselves, which in turn take them to relevant content that interests them. It also removes the need for multiple videos or galleries on a web page, as all the content is accessible through the one interactive video.
For more information about interactive videos, get in touch!
