When approached by The Origami Fox, West Yorkshire based graphic design and motion graphics studio CreateMB transformed the current logo into an animation ready to be used online and in presentations.
What Alex from The Origami Fox doesn’t know about web development and build isn’t worth knowing! So it was important to make sure his branding assets reflect the wealth of experience and knowledge he has in this field. He was keen to use animation to help bring his branding to life and make it stand out.
Bringing the original vector graphics from Illustrator into After Effects, we created a snappy transition animation of the logo folding out (like origami) into its final form.
The final logo was supplied as a video file and animated GIF, as well as Lottie & Rive animations for further web use.
